Poster

Institutions

What is a Music Institution?

A music institution is the company or business which will fund the video for the artist, and this is what the viewer will watch. 

There are many different companies which will fund music videos for various artists. Some of these companies are;

• Universal Music Group
• Sony Music 
• EMI 
• Warner Music Group

           

New Song Title - Music Video

I held a focus group and the feedback that I got was that I should change 'What do you Mean' at the beginning of the song to 'Stay High' as it would make more sense. This is the changed video.

Song Change Explanation

As my song for my music video for a very long time was Justin Bieber's 'What do you Mean', it is the Digipak name, however while making the video, I changed my song choice as I felt that the song 'Stay High' by Hippie Sabotage went better. This song is an indie pop or trip pop genre song. I have added 'Stay High' onto my list of songs on the digipak.