Wednesday, 11 May 2016
Monday, 9 May 2016
Institutions
What is a Music Institution?
A music institution is the company or business which will fund the video for the artist, and this is what the viewer will watch.
There are many different companies which will fund music videos for various artists. Some of these companies are;
- Universal Music Group
- Sony Music
- EMI
- Warner Music Group
New Song Title - Music Video
I held a focus group and the feedback that I got was that I should change 'What do you Mean' at the beginning of the song to 'Stay High' as it would make more sense. This is the changed video.
Song Change Explanation
As my song for my music video for a very long time was Justin Bieber's 'What do you Mean', it is the Digipak name, however while making the video, I changed my song choice as I felt that the song 'Stay High' by Hippie Sabotage went better. This song is an indie pop or trip pop genre song. I have added 'Stay High' onto my list of songs on the digipak.
Monday, 25 April 2016
Copyright for Stay High
The production company for Hippie Sabotage's song 'Stay High' was The Struts.
I emailed them to ask whether I could use their song for my music video. Above is the evidence.
Wednesday, 20 April 2016
Information
I have made my video, and due to the music not going with my music video I have changed the music again. I am doing my music video to Hippie Sabotage's song 'Stay High'.
The video is about a drunken and drugged giraffe who is dreaming about what he did in the fields. Everything around him is changing colours and seems surreal because of the drugs, and this is also showing the difference between the dream and reality. After the giraffe has been dancing around the field, he falls over and then passes out.
The music and the effect then changes and everything goes back to normal. In a dimmed room, the giraffe wakes up, covered in recreational drugs. He then stumbles around and takes some pills, only to pass out again and have the dream replay in reverse.
The reason I changed my music is because the video that I ended up making did not match the song or the genre in any way. I felt that a song about alcohol/drugs/emotions would be more relatable to the video and seemed more effective about what the story was about. I only got inspiration for what I really wanted to do while filming the first half of my music video, so while editing my video, I decided that a music change would have been appropriate to demonstrate the emotions and effects of drugs and alcohol that I was representing. The reason I stuck with a giraffe is because I wanted the video to be different and subvert the typical conventions. It also demonstrates how being on drugs can make people seem different to the ideal society.
The video is about a drunken and drugged giraffe who is dreaming about what he did in the fields. Everything around him is changing colours and seems surreal because of the drugs, and this is also showing the difference between the dream and reality. After the giraffe has been dancing around the field, he falls over and then passes out.
The music and the effect then changes and everything goes back to normal. In a dimmed room, the giraffe wakes up, covered in recreational drugs. He then stumbles around and takes some pills, only to pass out again and have the dream replay in reverse.
The reason I changed my music is because the video that I ended up making did not match the song or the genre in any way. I felt that a song about alcohol/drugs/emotions would be more relatable to the video and seemed more effective about what the story was about. I only got inspiration for what I really wanted to do while filming the first half of my music video, so while editing my video, I decided that a music change would have been appropriate to demonstrate the emotions and effects of drugs and alcohol that I was representing. The reason I stuck with a giraffe is because I wanted the video to be different and subvert the typical conventions. It also demonstrates how being on drugs can make people seem different to the ideal society.
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